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New system could bring virtual environments to affiliate level

Posted by Michael P. Hill | 2 responses

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The "all-in-one" offering provides a easy starting point for stations wanting to start on virtual sets. Photo: Dak Dillon/NewscastStudio

Fully immersive and interactive 3D environments are becoming more and more popular but are still outside the reach of many local TV stations.

However, Brainstorm America hopes to change that with its new “all-in-one” offering starting at $120,000 per camera, says Brainstorm America’s J. David Hoffman. The system includes a robotic camera with built-in motion sensors that make real-time movement possible and is flexible enough to be moved to new locations or even in the field.

The offering also allows users to store up to 2,000 moves into its internal memory, making it easy to integrate into an existing workflow, said Hoffman.

As reportered earlier, the Brainstorm system is system-agnostic and runs easily with readily-available hardware.

This price certainly puts immersive 3D envrionments at a price point that’s much more accessible to local news and opens up some interesting possibilities for special event coverage, standups, hybrid sets and perhaps even full virtual sets.

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This entry was posted on Tuesday, April 21st, 2009 at 4:52 pm by Michael P. Hill and is filed under Graphics, Local News, NAB 2009, Virtual Sets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “New system could bring virtual environments to affiliate level”

  1. Dak Dillon says:

    @Constructive Criticism: Thank you for taking the time to read and comment on our blog. Each photographer has his or her own style. Many of our photos are straight and some are at different angles to add something to an otherwise rather ordinary visual. On this post specifically, it would have just been a generic shot of a camera; instead the picture is angled leading the eye into the center of the image.

    NewscastStudio photos are not being shot with a point and shoot camera but a full line of professional Nikon equipment and do have focal points.

    I’m sorry they are not to your liking. It’s our goal to provide a good mix of more traditional and creative shots that allow us to not only tell the story but do so in an interesting way.

  2. Constructive Criticism says:

    Ok, I need to be honest here…

    All the angled pictures on this blog are horrible. Does someone not understand how to hold a camera straight? They lack focal points and some are nauseating. Please try to be more professional at this.

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