KXAS-TV debuts (another) new set

Less than a year after debuting a new set to coordinate with its HD launch, KXAS-TV in Dallas has unveiled another new set.

The new look features a new anchor area and refreshed weather center. The anchor area makes use of clean, curved lines and broad, color background elements.

A standout element is the use of graphics that utilize sharp geometric elements combined with bright, bold colors. The flexible set offers multiple background options behind the anchor desk, including a traditional cityscape. A large DLP monitor placed between the anchors allows for instant branding and live video feeds.

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Set Design

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