Cutting Costs with Centralized Graphics

TVNewsday has a story on centralizing graphics and graphics systems such as Chyron Axis:

In today’s tough economy, broadcasters and other TV producers feel the pressure for a return on investment for every dollar spent — even for graphics. At the upcoming NAB Show, the companies that make graphics software and systems will unveil their solution: centralized graphics that enable producers to maximize resources, streamline workflows and cut costs.

“We’re seeing a shift towards efficiency,” says Teicia Joffe Gaupp, enterprise marketing for on-air graphics for Avid Technology. “And the workflow as a whole is being reevaluated for today’s needs.”

Other trends at NAB will be the latest tools for real-time 3-D and HD. They are money-savers, but they’re also ways to keep the look fresh and compelling in competitive times.