WMAQ graphics package posted

2-26-2009-9-39-32-pm

We’ve added images from WMAQ-TV, the NBC O&O in Chicago. The station’s new look is a bold combination of blue and purple tones.

I’ve always thought purple was an under-used and under-appreciate color for TV news graphics. The “NBC Nightly News” graphics package that used a lighter shade of purple and gold was very unique and had an elegant look. WESH-TV in Orlando, Fla. used to use a rich deep violet for its dominant colors that, combined with oranges and golds, really made a splash.

The nice thing about purple is that it’s close to blue, a universally-good choice, but different enough to be unique in a market that uses all blue. Interestingly, WESH switched to using blue graphics, just like the CBS and ABC-affiliated stations in the market.

WMAQ-TV’s new look also makes use of rectangular shapes with a diagonal angle on one end as well as 3D text rotated on different axises.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.