NAB survey: 80 percent of attendees plan on purchases

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NAB has released the results of a survey it conducted that found that nearly 80 percent of the pre-registered attendees plan to buy products or services on the show floor this year.

This figure may seem a bit high in today’s economy and one has to wonder if the number is being skewed at least a little by the fact that companies that OK’d the journey to Las Vegas are more likely to have a defined reason for going.

Remember too, that 80 percent becomes a less impressive figure the more attendance is down overall; and almost everyone seems to be in agreement there will be a significant drop this year.

A summary of the study’s findings is after the jump.

Notable findings from the survey also include:

  • 93 percent of respondents play a role in purchasing products and services showcased on the show floor, while 41 percent have final purchase authority.
  • Nearly 30 percent of pre-registered attendees come from outside of the U.S.
  • 24 percent of those pre-registered for the show are C-level executives with influence in making buying decisions for their companies.
  • 23 percent of pre-registered attendees are coming to the NAB Show for the first time, indicating that the convention continues to reach new audiences and attract new attendees.

The pre-show Internet survey was conducted April 1-8 and was sent by NAB to a random sample of more than 3,000 pre-registered conference and exhibition attendees.

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