The week that was: Busy first week of sweeps
Sweeps, especially November sweeps, tend to bring on a storm of new sets, graphics, anchor changes and other strategies to boost viewership, though this year’s run on new looks was hampered a bit, no doubt by the bad economy.
NewscastStudio provided full coverage of the first week of sweeps and the various set and graphics changes made at stations across the country. We’ve combined that coverage into one post to bring you up to speed.
Full summaries appear after the jump.
Three Stations Become One: Just in time for sweeps, KHNL-TV, KGMB-TV and KFVE-TV have joined forces for a combined news operation in Hawaii. Being branded as “Hawaii Now,” the new newscast originates from KHNL-TV facilities, with the station ditching its fairly recent Devlin Design Group set in favor of a refreshed one brought over from KGMB-TV. The newscast graphics, meanwhile, are inspired by KGMB-TV’s, with some subtle changed incorporated throughout. Read the full story here.
HD in Springfield: KSPR-TV in Springfield, Mo., debuted its new Devlin Design Group set as part of a move to a new HD facility. Read the full story and see photos here.
Bland new look: WJXT-TV, an independent station in Jacksonville, Fla., also rolled out a refreshed set for sweeps, though the design is a bit bland and could use a bit more detail and color. Read more and see images here.
Birmingham: WBRC-TV, the Fox affiliate in Birmingham, Ala., took the wraps of its new set from FX Group. The new look features faux stonework, floor-to-ceiling cityscape dura and a vertical plasma standup area. A secondary area features a background with interesting layered effect. See images here.