‘Rock Center’ follows dot-com trend

“Rock Center” followed the trend of other NBC News shows by promoting a simple dot-com address as its online home. The domain “rockcenternbc.com” was displayed on screen multiple times during the premiere broadcast. The domain nicely matches the show’s Twitter handle,¬†incidentally.

NBC already uses “today.com” for the “Today Show” and “nbcnightlynews.com” for “Nightly News.”

By the way, the domain “rockcenter.com” is already registered by Rockefeller Group International Inc.