CNN debuts new homepage

CNN rolled out a new homepage this afternoon.

TVNewser notes, “The moves carry Zucker’s fingerprints, including a cleaner look, some design influences from the CNN app, ‘CNN Trends’ at the top of the page and news sections color-coded to the subject, as seen on Jake Tapper‘s 4 PM show ‘The Lead.'”

“Throughout the coming days, weeks and months Meredith and Mike will drive an effort to develop a punchier, more authoritative and engaging voice for CNN.com — from headlines and imagery to content and story order,” said CNN Digital senior VP and GM KC Estenson in a note to staff. “We do breaking news better than anyone, but there’s room for improvement and expansion beyond the breaking news cycle — through urgency, quality and story selection.”

The color coding jumps off the page, but is a bit over-the-top for CNN’s usual style. The usual appears to be changing…

cnn_home2

The big video and TV section is a good addition, as it connects viewers with shows. Also notice the synergy in the current advertising under the player.

cnn_home3

The website is not responsive, as CNN still has other platforms to support mobile applications.

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