CNBC Prime brand ’embraces’ the grid

Last week, we told you about CNBC’s primetime graphics makeover.

Since that post, we’ve discovered the great branding blog Brand New has a post with more details on the design.

Designed by New York based Gretel, the package is based on a grid, as shown in this screenshot from the brand elements guide:

Gretel has also posted video clips from the campaign on its Vimeo account:

Brand New also points out that the design is likely geared toward a target audience of wealthy men — obviously a great demographic.

“The whole mood is very James Bond meets Gordon Gecko but with a great, graphic edge in the monospaced typography and big headlines,” the blog points out.

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See more screenshots of the campaign on the full post.