UPDATED: Houston station tweets screenshot of competitor, which fires back with promo

UPDATE: KPRC-TV has issued an apology to KTRK-TV over this incident.

Twitter and social media is certainly changing the way news stories are covered, but using a social media account to share a competitor’s coverage is a bit odd.

KPRC-TV, the Post-Newsweek NBC affiliate in Houston, decided to tweet screenshots of crosstown rival KTRK-TV’s coverage of a truck accident.

The ABC affiliate, meanwhile, fired back with a snarky and sarcastic promo saying “you’re welcome Channel 2.”

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H/T Mike McGuff

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