Broadcast Interactive Media launches mobile app service
Broadcast Interactive Media has added mobile apps for iOS and Android platforms that can be rapidly deployed by its client base of hundreds of local television station websites.
“Since we already manage the web content for most of our station clients, we can tap into the existing workflow of all text, images and video to build customized mobile apps fast and at a low cost,” says Timur Yarnall, BIM co-founder and CEO in a statement. We recognize that users are getting their content more from their mobile devices than their desktop computers. This will help local TV stations keep and expand audiences for their unique local coverage.”
Apps can be configured to have tabs such as top stories, local news, weather or sports. The content will be pulled from each local station’s website, but optimized for mobile viewing.
The apps are supported by advertising placements within the app. BIM will sell a portion of the inventory with a revenue share back to the station, while the station sells the remaining inventory and keeps all of that revenue.
As adoption and deployment by more and more stations grows, BIM will sell the inventory as a mobile network enabling brands to target mobile users in geographically diverse marketers with a single buy.
“No TV station has the technology expertise to develop mobile apps cost effectively on their own,” adds Yarnall. “We are confident that our out-of-the-box solution will generate real excitement and adoption.”
BIM mobile apps will also be available to TV stations not currently on the BIM hosting platform.