Stephen Arnold Music refreshes sound of HDNet Movies
Stephen Arnold Music recently helped refresh HDNet Movies sonic brand with a engaging new theme package.
HDNet came to Stephen Arnold Music with a sophisticated new on-air look, with a simple objective: appeal to movie lovers of all ages “while emphasizing HDNet Movies’ modern take on a classic cinematic experience.”
“HDNet Movies has always had a strong creative vision, and we were thrilled at the opportunity to work with them again,” said Chad Cook, Creative Director of Stephen Arnold Music. “Our approach was to support their message with music that was atmospheric, airy and advanced. It’s also efficient – we composed one cohesive piece that their editors can use in a modular fashion to support a wide variety of on-air elements.”
SAM composed an intriguing theme that weaves ambient synth pads, sound effects, piano melodies, strings and percussion together. The modern and distinctive soundtrack features an intelligent sound all its own.
“Original branded music plays an important role in defining a network, helping to provide immediate recognition for viewers,” said Katie Gladstone, HDNet Movies’ VP Programming. “The channel’s re-branding goal was for a more modern, clean sound that supported our pure cinematic experience while being engaging and entertaining.”