Omaha station gets slogan happy with typo-ridden tagline

The folks at WOWT-TV went a bit slogan happy and, in all the excitement, manage to ruin their creation it with a bunch of typos.

A reader sent us a photo, first seen on FTVLive, of a promo the NBC affiliate in Omaha ran Super Bowl Sunday.

In it, under the station’s logo, is a line reading: “More-Indepth-Comlete-Beaking News” (sic).

Not only did the station manage to misspell “complete” and “breaking,” but the whole tagline seems like someone just threw a bunch of words together and slapped it into the promo.

It also manages to really ladle on the superlatives heavily — not only is 6 News offer breaking (or beaking as it says) news coverage, it offers more of it, in a more indepth way AND in a more complete (or comlete) way.

We’re also not entirely sure why three hyphens were necessary.

What’s next? “Where the News Comes First-est? Or maybe “More Indepth Breaking News Coverage You Can Count On Completely All the Time”? Or how about “Live-er. Local-er. Latebreaking-er.”

Want to have a little fun with your favorite news slogan? WOWT-ify it in the comments.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.