Stephen Arnold launches new morning show image campaign
Dubbed “Waking Up My Day,” the promo package includes a catchy beat full of vocal hooks, with visuals to match.
“Morning is when audiences need their local TV stations the most,” said Chad Cook of Stephen Arnold Music. “People’s morning routines go hand-in-glove with their morning show of choice. ‘Waking Up My Day’ is a great marketing tool for a deeper and lasting connection with a station’s morning news offering.”
The promo toolkit, licensed on a market exclusive basis, features energetic vocals with both male and female versions. Custom vocals are available upon request, with standard mix outs for 60s, 30s, 15s, 10s and IDs.
“The current climate calls for quick turnaround, cost-effectiveness and innovation,” said Cook. “Smart creative built around a turnkey bundle is optimal and we improve on that proposition with each new image campaign we offer.”
SAM’s previous campaign, “It’s All About Early,” aired in over 50 markets.
“The biggest impact you can make on the viewer is an emotional connection,” said Cook. “The hope of the new day is a shared experience with so many bright spots – ‘Waking Up My Day’ is a playful way for stations to plug-in to something we all have in common.”