Dallas’ News 8 ‘rebrands’ as ‘News Egg’ for Easter

After tipsters sent us two duds of news promos (here and here), this latest one did catch our attention when it arrived in our inbox.

WFAA-TV, the ABC affiliate in Dallas, gave viewers an Easter treat by “rebranding” as “News Egg” (it’s normally called “News 8”) and recreating its set and morning anchor team.

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For the promos, each member of the team was “renamed” (Ron Corning, for example, became “Ron Cornegg”). The anchors appeared on screen in cute (if not a bit chubby) renditions that made them look a bit like foiled-wrapped Easter candy.

Behind them was a rendition of the station’s Victory Plaza set that simplified things and made it feel, much like the caricatures used, almost toy-like.

Twin Cities promo avoids telling viewers what’s so great about new newscast

Maybe the promo is a bit corny (or eggy?) but, it’s definitely the better of the ones we’ve seen so far today.

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