D.C. station promotes new set with melodramatic video

Washington, D.C.‘s Fox O&O WTTG-TV is promoting its new set, “The Loft,” in what is perhaps the most melodramatic news promo of the year so far.

D.C. Fox debuts ‘The Loft’

The slow-paced promo focuses on almost dreamlike sequences that focus on specific elements of the new studio, including lights, the countertops and seating areas.

Other parts of it almost feel like a real estate commercial where a family finally finds a place to call home — and the drama of one of the station’s anchors cracking an egg into a frying pan is pretty much over the top.

The promo also uses the tagline “Welcome Home,” and the station is using the hashtag #WelcomeHome to promote the new studio (somewhat ironic given that this phrase is perhaps most well known for being used by CBS in years past).

Watch the full promo below and see if you’re moved to tears — or just left shaking your head.

Advertisement