NBC releases first major Rio Olympics promo

NBC Sports has released its first major promotional spot for the 2016 Olympics in ‎Rio de Janeiro, Brazil.

The spots feature highly stylized footages with overlaid text underscored with Olympics theme music and a sharp, fast paced drumbeat.


Additional footage includes shots from NBC’s previous Olympics broadcasts as well as well more B-roll style shots from the city of Rio.

The promo also emphasizes that much of this coming Olympics coverage will be live on NBC and its sister networks, thanks to a more favorable time zone proximity to the United States.

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