Doritos goes ‘boldly’ triangular in news-inspired commercial

Snack food line Doritos has translated its familiar triangular shape into a repeating graphic element in its news-inspired commercials.

The spot, which focuses around the theme of “a worldwide bold outbreak,” and features two anchors “reporting” on the phenomenon.

‘News Night’ updates set on ‘The Newsroom’

The anchors are seated behind a shiny metal desk in front of a blue toned world map graphic with yellow triangle shape markers. Other elements of the faux news set are backlit panels and two side walls with additional map treatments and a skinny red ticker in the headers.

A wider view, after the female anchor jumps off the set and onto a pogo stick (would you love to see your anchor do that?), a wider view of the studio shows it also features an internally lit column with some type of ring-shaped animated header element.

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The set’s design does suffer from scaling issues — as is typical when news sets appear in movies and on TV.

In addition to the on-set graphics, the triangular graphic motif continues in the oddly small OTS graphics and lower thirds.

Not only do the graphics feature blocks with extreme angles and accents by a large, bold gold triangle surrounded by red and gold rings.