12 stations that used Frank Gari’s ‘Hello’ image campaign
We recently had a chance to talk with Frank Gari about his career composing some of the most memorable themes and image campaigns in news for our Production Music Podcast.
As part of the conversation with NewscastStudio’s Dak Dillon, Gari spoke at length about “Hello,” his most successful image campaign which started at WISN in Milwaukee, expanding to over 120 cities around the globe.
“It was just one of those magical creative moments,” said Gari in the podcast. “I sat down at the piano and started working on a melody, the lyrics started falling in place, and before you know it, ‘Hello Milwaukee’ was born. It’s got a very catchy theme, and home-spun simplicity if you will that made it an instant success amongst the viewers.”
“I think the reason it worked so well was that it embraced a very simple greeting, a word, ‘Hello,’ and it’s got a universal commonality no matter what language you speak. It allowed the stations to identify with the community, and the community to identify with the stations. It made a very simple and powerful promise.”
In honor of Gari, and as part of our Focus on Music, we look back at some of the most memorable “Hello” campaigns.