Morning shows hunker down with special looks for snowstorm

As the east coast is hit by a major snowstorm, both ABC and NBC rolled out special looks for coverage of winter storm Stella.

Today Show

NBC News’ “Today Show” used a special open using the branding “Nor’easter 2017” that featured frosty blue textures. The broadcast also colored its lower thirds a matching tone with similar textures.

‘Good Morning America’

Over at ABC, “Good Morning America” went with the branding “East Coast Blizzard” with radar imagery used prominently.

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