Share Rocket partners with BIA/Kelsey on local TV social data

Share Rocket, the social analytics and rating company for the broadcast industry, has announced an alliance with BIA/Kelsey, a research firm, to focus on a “variety of industry initiatives” regarding social media audiences on local television.

“Broadcasters are intent on monetizing the value of their social audiences, especially as consumers turn to multiple channels and devices to consume content,” said Rick Ducey, managing director, BIA/Kelsey. “Our goal in working with Share Rocket is to offer social data to broadcasters that will help them create a social currency around their audiences. We will deliver this information via industry ‘how to’ papers and within our own software products that industry professionals use daily.”

BIA/Kelsey forecasts that social media advertising will grow to $31.5 billion by 2021 from its current level of $14.9 billion in 2016.

The firm has been tracking a consistent shift from traditional media channels with more ad spend shifting towards online, digital and mobile platforms, notes a release.

“As distribution channels evolve, ratings solutions and transactional currencies are the next logical step beyond standard metrics and analytics tools for broadcasters to determine the best next steps for their social channels,” said Chris Kraft, CEO, Share Rocket.

During the upcoming NAB Show, the two organizations will release a new white paper on the topic of social media monetization.