How to make your brand’s Twitter, Facebook profile pic work in new circle format

Style guides

If your brand has a strict style guide, you may be further limited to what kind of options you have for your layout option. Many of the “fixes” list above might not be permissible, so it may ultimately require some creativity and compromise to get your design to meet your brand rules and look good on Twitter.

It’s also possible, however, that your brand guidelines may be too strict or not have adequate consideration given to digital applications such as Twitter profiles and therefore you’re likely to run into this issue with app icons and avatars for other platforms you use.

In these cases, it may be worth having a collaborative discussing with your brand team or creative services department on ways that your logo can be adapted to work within some of the digital demands you’re facing. You should have a detailed discussed about how difference approaches to different layouts, lockups and applications affect your logo and brand in both positive and negative ways.

It’s also worth noting that modern brand standards should also have some room built in for flexibility for this and future design needs that may come up unexpectedly and require fast iteration. While it’s always important to protect your brand standards and logo, it’s just as important for the guidelines to be flexible enough to be used across all the platforms we use today — and the ones of tomorrow.