CNN’s latest promo: An apple is an apple is an apple

CNN, a frequent target of Donald Trump’s “fake news” insults, has launched a campaign that takes viewers back to the basics: An apple is an apple.

The spot, under the “Facts First” banner and accompanying hashtag, uses a simple white background, narration and text (in CNN Sans, of course) to point out that an apple is pretty much always an apple — even if it “…might scream, banana, banana, banana.” 

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.