German broadcaster uses kaleidoscopic open for PyeongChang

ZDF, one of two German broadcasters sharing rights for the 2018 Winter Olympics with Eurosport, is using a colorful and vibrant open backed by a custom song to kick off its broadcasts.

The open features composited cutout imagery that blends sports with Asian culture.

Arranged around a center axis and curves, the spot also features heavy use of mirrored, kaleidoscope-style elements. 

The open ends with a large, circular Asian symbol “rising” over a snowy mountain peak.

The open uses a custom song entitled “Set it Alight!” sung by Maiya Sykes, who appeared on NBC’s “The Voice,” and composed and produced by German Wahnsinn, giving ZDF a very different theme than network’s such as NBC.

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