Al Arabiya leverages AR, virtual extensions in studio for World Cup

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In addition to its particle-based open, Al Arabiya is also using augmented reality and virtual set extensions for its World Cup coverage.

The Arabic language network, under the creation direction of Fadi Rani, is pairing this visual storytelling technology with its existing studio in Dubai.

The studio has been outfitted with a corner green screen — and the network is using five Vizrt Viz Engines to insert virtual set extension. These designs, which were created with Viz Virtual Studio, feature curved walls and a faux video wall that is often fed graphics matching the network’s World Cup open.

Along with the extensions, many of the augmented reality graphics are inserted into the set throughout the covegage. These elements, such as flag and ranking data, carry through the droplet-like “particles” from the opening sequence for Al Arabiya’s coverage.

In addition, Vizrt technology is used to insert a series of concentric rings into the studio ceiling floating above the main anchor desk. These elements complement the set’s real header element.

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