The U’s ‘Jam’ gets new host — but can that save the ratings?
Chicago’s WCIU’s morning show has a new host — but will that help with the ratings?
The station, owned by Weigel Broadcasting, launched “The Jam” in July 2017 after canceling its “You & Me” morning show in March.
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Since June, Felicia Lawrence and Jordan Cornette have been the show’s only two permanent hosts, since Danielle Robay left in June of this year.
Carly Henderson, a former MTV News personality, joined the show in early September as a replacement for Robay.
According to Robert Feder, “The Jam” continues to struggle in the ratings. During the last two ratings periods, the show registered a scant 0.2 rating — meaning only about 6,599 households were tuned in.
In the demo of adults 25-54, the show doesn’t even register a rating.
WCIU brands on air as “The U.”