CNN goes smackdown style for ‘Election Night in America’ promo

CNN is airing a hard hitting “Election Night in America” spot that channels the feel of an overly energetic sports promo.

“A country divided. A critical election. A crucial question: Who will win the chance to shape America’s future? The stakes could not be higher and the only place to watch is CNN. Election Night in America: Special live coverage Tuesday, Nov. 6 on CNN.” reads the announcer in an excited tone.

NBC News unveils ‘The Vote’ branding for midterm election coverage

As he speaks, imagery and bold, italic text in CNN Sans flies by on screen — frequently using a thick line to “divide” the screen into dark and light segments.

It’s worth noting that the promo mentions the line “shape America’s future” — similar to NBC and MSNBC’s tagline for its “The Vote” branding.

Another version focuses on the names of CNN:

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