Atlanta’s 11Alive sets up shop at Super Bowl Live

WXIA, the Atlanta NBC affiliate, is offering extended coverage of Super Bowl LIII from a temporary setup in Centennial Olympic Park, which is part of the “Super Bowl Live” experience.

Atlanta station gets chunky, less lively new logo design

Special “ATL53” branding that avoids the use of the “Super Bowl” trademark and incorporates the station’s new logo also features two pointed triangular elements, which could be an abstract interpretation of the the shape of the ends of a football or the virtual markers often inserted on football fields. 

The station also created a small broadcast booth with its logo, faux stonework and a view of the park as well as a variety of seating configurations all packed into a tent-like structure.

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Check it out! It’s 11Alive’s home during the #SuperBowl. We’re the only local station at @superbowlliveatl at @centennial_park. Come see us! #ATL53 #SBLIII

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A post shared by 11Alive News (@11alive) on Jan 27, 2019 at 7:02am PST

https://www.instagram.com/p/BtTRKryhtvg/https://www.instagram.com/p/BtQ_JS9Fy0-/

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🏈Team ready to tackle #SuperBowl coverage at @centennial_park! 🏈

A post shared by Morning Rush (@morningrushatl) on Jan 31, 2019 at 5:44am PST

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Day 3 at our @11alive / @theascene11 set at #SuperBowlLIVE • Can’t wait to meet all the other talent coming in town 🏈 ✨🏈

A post shared by FRANCESCA AMIKER (@frantvhost) on Jan 30, 2019 at 8:28am PST

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