TV station’s two box setup creates ‘Inception’ moment

TV stations love to use “boxes” to showcase team coverage — but a simple “two box” on one TV station turned into something out of the plot of “Inception.” 

 

WAGA, the Fox O&O in Atlanta, was covering severe weather in the region Sunday, March 3, 2019 and opted use use the two box format to split-screen its network’s NASCAR coverage and local weather updates. 

Things got interesting when the network switched to a sponsored commercial break — featuring its own box layout. The network’s feed featured two distinct boxes — but also featured additional text information and a logo of sponsor Hooters. 

In other words — it was a bunch of boxes inside of a two box.

Tornado warning around here. Atlanta is a monsoon. Meanwhile in the control room… INCEPTION BOXES! #tvproduction #news #tornadowatch #atlanta #production @TVDirectors pic.twitter.com/wHMko6n5zK

— Lauren Claus (@DirectorChick) March 3, 2019