CNBC goes ‘bullish’ with new augmented reality feature

Subscribe to NewscastStudio's newsletter for the latest in broadcast design, technology and engineering delivered to your inbox.

CNBC added an augmented reality bull as part of a “Market Rally” segment.

In the segment, which first aired during the network’s “Power Lunch” April 24, 2019, viewers first saw a 3D glasslike virtual bull set against a matching background.

At first, the entire view appeared to be virtually created, but as the camera pulled out, parts of the network’s set appeared as additional augmented reality “panels” popped up showing stock data on three key companies.

CNBC has its own in-house real-time graphics team and uses technology from Brainstorm Multimedia and Ncam to power its augmented reality.

This isn’t the first augmented reality elements the network has used.

Earlier this year, the network added an augmented reality opening segment to newly launched program “The Exchange.”

The broadcast continues to use the look today.

The latest in design, production and engineering

Subscribe to NewscastStudio for the latest delivered straight to your inbox.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.