CNBC adds ‘The Exchange’ with augmented reality opener
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CNBC launched an addition to its daytime lineup, “The Exchange,” Monday, Jan. 7, 2019 with a single anchor format with a variety of one-on-one interviews, roundtables, debriefs and an augmented reality open.
The new show means that CNBC mainstay “Power Lunch,” which Evans also co-anchors, was reduced by an hour.
The show is separate from a similarly named show, “Worldwide Exchange.”
At the top of the show, anchor Kelly Evans kicks off the show standing in the middle of the large opening that separates CNBC’s main studio from a dramatically lit newsroom — standing in front of frosted glass panels and — somewhat incongruously, a planter.
To the right of Evans, four glassy vertical augmented reality panels are digitally inserted, one with the show’s name that always stays tucked in the back and three with the show’s top stories that shuffle around as Evans mentions each.
CNBC’s augmented reality is powered by Brainstorm’s eStudio with camera tracking from NCam.
Interestingly, “The Exchange” is using the theme music originally composed for CNBC’s “Street Signs” from 615 Music, now part of Warner Chappell Production Music.