Michael Bublé helps ‘CBS This Morning’ promote its ‘new’ version
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Michael Bublé’s song “It’s a Beautiful Day” provides the background music for a new “CBS This Morning” image campaign series of promos.
The spots feature both formal and informal shots of the new anchor team of Gayle King, Anthony Mason and Tony Dokoupil, with King appearing to “polish” the camera lens at the end of the spot.
#CBSNews has had quite a few talent shakeups so far this year. Our sister site @TVNewsMix created an infographic to help illustrate it all… https://t.co/YN321wvWjX
— NewscastStudio (@newscaststudio) May 31, 2019
CBS has three versions — a 30 second, 10 second and 5 second one.
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tags
CBS, CBS News, CBS This Morning, Image Campaigns, news promos, promos, TV Promos
categories
Broadcast Design, Broadcast Industry News, Heroes, Network Morning Shows, News Promos and Sports Promos