Chicago’s ‘The Jam’ changes up host team
The low rated morning program on the new CW affiliate in Chicago is changing up its on air team.
Meanwhile, Carly Henderson, who has been hosting for about a year is becoming a field reporter for the show.
Recent Nielsen data shows “The Jam” was seen by an average of just 6,502 households in the market.
WCIU became a CW affiliate on Sept. 1, 2019 but opted to keep “The Jam” in place.
The CW does not provide a national morning show and most affiliates fill the time with syndicated programming — but even with low ratings, airing a locally-produced show with embedded sponsored segments could be more cost effective for the station.