NBC Chicago launches ‘Chicago Today’
The new show uses a two-font logotype — that combines a quasi-art deco look with wide, geometric typeface with rounded tips and corners.
The choice of art deco style is a bit interesting given that ABC O&O WLS’s “Windy City Live” uses a similar look — though its typography is much simpler.
The show’s open features a nine-panel grid with stylized imagery from the city popping up in different segments — a layout that matches the show’s home base set of a large angled video wall array.
“Chicago Today” is scheduled to run Fridays only until further notice — but the station plans to expand it to five days a week.
The show airs at 11:30 a.m., taking away a half hour from the station’s 11 a.m. newscast.
Lifestyle shows like “Chicago Today” and “Windy City Live” are produced at stations across the country.
Stations like them because, even with mediocre viewership, they can still be a good revenue stream because they can, unlike traditional newscasts, carry sponsored segments and use product placement.