‘Maddow’ uses 3A’s video installation to showcase oversized bar chart

By Michael P. Hill • January 10, 2020

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MSNBC’s “The Rachel Maddow Show” used Studio 3A’s towering video wall and curved ribbon it installed in October 2018 to showcase the big gaps in ad spending between candidates Thursday, Jan. 9, 2020.

Starting with the lower spenders, the segment showed them at a different scale initially — but then made the point that it had to change the scale to just fit top spenders on it.

Maddow and her graphics team put former New York major and Bloomberg founder Michael Bloomberg’s mega spending on the far left, flat part — the tallest part of the video wall installation.

The lower spenders conveniently spread across the flat portion of the LED and then onto the curved ribbon portion — which gave quite a visual comparison of the spending between candidates.

To help create the look of a bar chart, MSNBC helpfully added grid lines as well that came across looking a bit like reveal lines of panels, but to clarify this LED array is seamless.

Donald Trump was also included in about the middle.

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‘Maddow’ uses 3A’s video installation to showcase oversized bar chart

Subscribe to NCS for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

Subscribe to NCS for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

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