NAB Show 2021 moving to October
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The 2021 NAB Show, which is traditionally held in April each spring, will relocate to October.
The revised dates are October 9-13, 2021, in Las Vegas.
In a letter to members, President and CEO Gordon Smith wrote: “As we look ahead to 2021 and beyond, our top priority is to deliver a successful NAB Show. We recognize the vital role NAB Show plays as a driver of innovation and an economic engine for the global media and entertainment industry. With that in mind, it is critical we act on your behalf and in a way that will best serve the long-term interests of the industry. We have worked diligently over the last few weeks and months monitoring a range of variables, including health and safety concerns, economic indicators, industry developments and travel restrictions, to gain an understanding of overall trends and future conditions for holding a major event in 2021. We have also reached out extensively to the show community to collect feedback.”
“Through all of this we have witnessed growing concern and uncertainty over what the next six months will bring; enough that there appears to be a good deal of reluctance around participating in large events in the first half of next year. The pandemic remains a significant threat and the evidence suggests it will be well into next year before it could be under control in the U.S. We also have our own concerns around being able to deliver the type of event in April that will not only drive results, but one that can be produced safely for all involved and without significant limitations on the experience.”
October has traditionally been the NAB Show New York date, with the organization reviewing potential options for it as well.
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