Networks mark International Women’s Day with special looks

International Women’s Day received special coverage across the major U.S. networks March 8, 2021.

NBC’s “Today” offered special segments around the theme “Women are Essential” and used an alternate open for its second hour that morning. 

The network used the now mostly covered “Orange Room” area and L-shaped video wall installation in the satellite production area to showcase various members of the “Today” team interacting with virtual audience members. 

Similar promos and coverage that use the violet and pink palette with distinctive typography are airing across most of NBCUniversal’s platforms under the monthlong theme “Herstory is Now.”

The entire month of March is designated as Women’s History Month.

NBC’s ‘The More You Know’ becomes ‘The More You See Her’

Last year, NBCUniversal changed its “The More You Know” PSA campaign to “The More You See Her” in honor of the 100th anniversary of women gaining the right to vote in the U.S.

“CBS This Morning” used a yellow and black look March 8 amidst its extended coverage of Oprah Winfrey’s interview with Meghan Markle and Prince Harry, including a mini open that incorporated images of famous women, including none of that Winfrey herself labeled as an “icon.”

Advertisement