On Day 2, ‘CBS Mornings’ reveals more set venues, looks
Much of the studio has large, seamless video walls, giving the show a lot of flexibility in terms of changing up looks on the fly.
This design is based heavily on the set CBS built for its 2020 election coverage.
On the debut broadcast, the network stuck mostly with topical graphics that matched the new graphics package or the virtual set extensions adding the look of “windows” and faux brick walls to the space.
However, on Sept. 8, 2021’s show, a segment near the end on DJ D-Nice (“Mornings” ended with a music segment on its first day, too), the show opted for a full topical design on the studio video walls and ribbons that included a purple motif with audio spikes and logo.
There notably wasn’t a hint of any of the curved accents or deconstructed CBS logo pieces in sight — and the look was more along the lines of what rival “Today” often does with interview segments that take place in front of one of its numerous video walls.
The fully topical look certainly put the focus on the subject of the story and stands out, but it also did take away a bit from the overall branded elements that the show only introduced yesterday — and with the multiple color, layout and animation effects available in the brand toolbox, it would have been interesting to see what designers could have come up with in terms of a branded topical look.
In addition, the look created for “Mornings” and CBS and CBS News as a whole, which share visual similarities, offer natural opportunities for “windows” to let photography or other graphics shine through.
The show also saw a series of other updates and tweaks on its second day on:
Also on Sept. 8, the show, at least in the Chicago market, updated the “You’re watching” vanity card near the end of the show to reflect the new name, look and theme music.
Near the end of the Sept. 7 broadcast, Chicago area viewers saw a “You’re watching ‘CBS This Morning’…” tag instead, even though the show was no longer using that name.
— NewscastStudio (@newscaststudio) September 7, 2021