Fox Sports celebrating the ‘year of the fan’ in new college football promo

Fox Sports has rolled out a new ad campaign that highlights the 2021 college football season as “the year of the fan.”

The spots, which also promote wrap-around programs “Big Noon Kickoff” and “Big Noon Saturday,” feature “the pageantry, traditions, rivalries and most importantly the fans that make the sport unlike any other.”

The centerpiece spot, labeled “Big Noon Energy,” includes the cast of “Big Noon Kickoff” tailgating with fans and teams across the country, coming back together for football season. The spot includes a variety of cameos with a voiceover from comedian Bill Burr and the song “Shake” by Gary Clark Jr.

In all, Fox Sports notes this is one of its most comprehensive college football creative campaigns with more than 30 team- and conference-specific promotional spots for affiliates and cable partners.

 

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.