Charlotte station to drop Fox name from news branding
While the station will remain a Fox affiliate, it’s dropping references to the Fox network in its news branding — taking on the “Queen City” nickname for the city, which stems from its namesake Germany’s Charlotte of Mecklenburg-Strelitz, who became Queen Consort of Great Britain and Ireland in 1761, seven years before the city was founded (Charlotte is also in Mecklenburg county).
It will also take on the tagline “Carolina’s Own,” a nod to sister station WGN, which has been known as “Chicago’s Very Own” for decades.
The station’s new logo design features a clean sans serif with a distinctive “Q” in “Queen” that has the outline of a crown reversed out of the middle. The result is also a distinctive “tail” on the “Q” that makes the glyph stand out from the ones that follow.
The color palette is shifting to a light blue, yellow and white.
WJZY was one of the nation’s strongest UPN affiliates and then switched The CW in 2006. It would come under Fox ownership in 2013.
From 2013 to 2015, the station branded as “Fox 46 Carolinas” before becoming “Fox 46 Charlotte.”