VisualOn sets new standards in video streaming efficiency with CAE and media player solutions at IBC 2024

As video streaming consumption surges, service providers face significant challenges with bandwidth usage and delivery costs.

At IBC 2024, VisualOn will tackle these issues with its AI-enhanced universal content-adaptive encoding solution, the VisualOn Optimizer, and premium streaming media players. VisualOn’s innovative solutions enable service providers to simplify video streaming, reduce delivery costs, and elevate viewing experiences.

Optimizer will be shown in different versions for various use cases, including Optimizer VOD for on-demand video workflows, Optimizer Live for real-time video streaming and Optimizer Fidelity for reducing the storage costs of massive mezzanine files. 

• Optimizer Live: Attendees can see how VisualOn Optimizer Live achieves target quality with bit rate savings of up to 60% for real-time video applications. A breakthrough for live video streaming, Optimizer Live effectively halves average bit rates and reduces peak bit rates by more than one-third while preserving or improving visual quality for a wide variety of different content types.
• Optimizer VOD: The Optimizer VOD solution empowers video service providers to maximize efficiency for video-on-demand streaming. Leveraging AI, Optimizer VOD reduces the average bit rate by over 54% in production without compromising visual quality.
• Optimizer Fidelity: Optimizer Fidelity maximizes video quality and storage efficiency. Supporting visually lossless file-to-file video transcoding, the new feature reduces the storage requirements of massive mezzanine video files by up to 80%.

VisualOn will also showcase its OSMP+ premium streaming media players. VisualOn’s Native+ players — which include the ExoPlayer+ and AVPlayer+ — are 100% API-compliant solutions that are easy to deploy and use, reducing service providers’ costs. With the Native+ players, service providers can easily enhance any native media players without disrupting existing services. The company’s proprietary OSMP+ is a fully customizable, cross-platform solution, allowing service providers to offer an advanced feature set and differentiate their services from the competition.

VisualOn’s premium streaming media players accelerate the time to market for video services. The future-proof solutions can seamlessly adapt to ecosystem changes such as OS upgrades, DRM updates, and new formats. Both the Native+ and OSMP+ media players support state-of-the-art features such as targeted advertisements, multiview, low-latency live streaming, and picture in picture, bringing outstanding video streaming experiences to end users.

Attendees can see demos of VisualOn’s streaming media players in action, including the VisualOn AdFlow manager, an add-on module that ensures seamless ad insertion, playback, and tracking on all streaming platforms to maximize ad revenues.

VisualOn CEO and President Yang Cai will share his expertise on live video streaming during the IBC2024 panel discussion “Delivering Live Content at Scale” on Sunday, Sept. 15 at 10:45 a.m. This session — taking place on the CE stage in Hall 5 — will explore developments in delivery approaches that enable video service providers to tackle the technical and operational challenges of connecting millions of concurrent viewers.

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