Video: Telemundo spotlights anchors connecting with viewers in Decisión 2024 promo

Telemundo has been promoting its 2024 election coverage with a promo that showcases its anchors interacting with viewers. Created in partnership with Charlie Mawer and team at Red Bee Creative. “As the U.S. election gathers pace, our long-standing clients at Telemundo asked us to develop a campaign that would highlight their news team’s long-established impartiality and put clear, blue water between Telemundo and the competition. We wrote a spot that highlights the connection that Telemundo’s new anchors have with the U.S. Latino communities they serve. The spot ends with the powerful sign-off: ‘We only take one side. Yours.’,” noted Mawer in a LinkedIn post. The spot also features Telemundo’s “Decisión 2024,” the Spanish-language version of the election branding it shares with NBC and MSNBC.