Video: KABC talent answers the question of ‘what it means’ to be SoCal’s ‘news leader’
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In this promo from Los Angeles‘ KABC, the station helps define what it means to be “Southern California’s news leader.” The talent-centric spot features a collection of clips of anchors, reporters and weather team members answering the question “What does it mean?” with a variety of responses designed to showcase various aspects of the station, including a rather dramatic fisted appearance from forecaster Dallas Raines.

