CES 2026: TiVo OS and TiVo Ads unveil new discovery and ad features
TiVo Platform Technologies LLC, a subsidiary of Xperi, introduced updates to both its operating system … Read More
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CES 2026: Vertical video coming to Disney+, new adtech metrics introduced
Disney+ plans to introduce vertical video content later this year, expanding its format offerings as … Read More
CES 2026: Index Exchange adds Gracenote-powered show-level reporting for Spectrum Reach inventory
Index Exchange has introduced a new capability that enables show-level reporting for buyers of streaming … Read More
CES 2026: Samsung panel examines FAST growth and impact on streaming ecosystem
Samsung Electronics hosted a panel discussion at CES 2026 exploring the evolving role of free … Read More
‘CBS Evening News’ gains modest ratings lift with Tony Dokoupil debut
The debut broadcast of “CBS Evening News” with Tony Dokoupil on Jan. 5 drew 4.4 … Read More
NBC enlists Matt Damon for Milan Cortina 2026 Olympic Winter Games promotion
Matt Damon will narrate a new promotional tease, “Our Games,” set to debut during NBCUniversal’s … Read More
CES 2026: NBCUniversal tests AI-driven media buying across linear and digital platforms
NBCUniversal, advertising agency RPA, ad tech company FreeWheel and Newton Research have jointly launched what … Read More
CES 2026: Roku integrates iSpot attribution for outcome-based ad optimization
Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it … Read More
Chris Pulis promoted to CTO of Globecast
Globecast has promoted Chris Pulis to Group Chief Technology Officer. In this role, Chris will … Read More
CES 2026: DirecTV Advertising enables programmatic access to out-of-home TV inventory
DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers … Read More