CES 2026: Whale TV expands smart TV reach in Europe, Brazil and Australia
Whale TV has added five television brands — Aiwa, Blaupunkt, EFL, ONVO and JVC — … Read More
All the Latest News
Subjective integrates Samba TV data to enhance CTV ad targeting
Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV … Read More
Industry Insights: How monetization models are being rebuilt for streaming-first audiences
As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are … Read More
Smart TVs now primary streaming device in 61 percent of U.S. internet households
New research from Parks Associates shows that 61 percent of U.S. internet households now use … Read More
VAB calls for broader audience metrics to support precision targeting
The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons … Read More
Younger viewers more willing to accept ads to save on streaming costs, Hub study finds
More U.S. TV viewers are embracing advertising in streaming content, particularly younger audiences seeking to … Read More
IAB Tech Lab releases roadmap to scale agentic advertising
IAB Tech Lab has released a roadmap detailing how digital advertising standards will evolve to … Read More
CES 2026: Brand Metrics unveils SDK-free CTV measurement solution
Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV … Read More
Regionalized feeds, influencer streams: How a new tier of sports can produce more with less
Today’s fans tune in everywhere: From YouTube and FAST platforms, to social media, mobile apps, … Read More
CES 2026: Bitmovin’s Stream Lab MCP Server enables LLM-based video testing on physical devices
Bitmovin will highlight the Stream Lab MCP Server, designed to allow AI agents and large … Read More