Ampersand debuts political ad platform for verified voter engagement across CTV
Ampersand has introduced TrueStream Political, a streaming advertising platform designed for political campaigns seeking verified … Read More
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Churn, choice and changing streaming economics in 2026
If 2025 forced streaming services to confront the limits of growth, 2026 will make retention … Read More
Industry Insights: How audience data is redefining TV advertising performance
Data is no longer a supporting layer in TV advertising, it is becoming the operating … Read More
A pragmatic framework for choosing between public, hybrid, and private cloud in media workflows
The cloud has been one of the most hyped concepts in media technology over the … Read More
Why security audits alone fail in broadcast environments
Security audits and penetration tests have become a routine part of cybersecurity programs across media … Read More
SMPTE announces new officers and regional governors for 2026-2027 term
The Society of Motion Picture and Television Engineers (SMPTE) has named its new board officers … Read More
MediaTek integrates iWedia’s ATSC 3.0 software for NextGen TV reception
iWedia’s ATSC 3.0 software stack is now integrated into MediaTek’s system-on-chip platforms used in premium … Read More
‘NBC Nightly News’ tops demo ratings amid breaking news week
“NBC Nightly News” delivered strong ratings in the key adults 25-54 demographic during the first … Read More
Broadcast Management Group unveils scalable live production services model
Broadcast Management Group has introduced a services model designed to offer live production capabilities without … Read More
CES 2026 wrapped: AI agents execute ad buys, platforms chase outcomes and vertical video arrives
The advertising industry spent CES 2026 promising to automate itself out of existence, or at … Read More