CES 2026: NBCUniversal tests AI-driven media buying across linear and digital platforms
NBCUniversal, advertising agency RPA, ad tech company FreeWheel and Newton Research have jointly launched what … Read More
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CES 2026: Roku integrates iSpot attribution for outcome-based ad optimization
Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it … Read More
Chris Pulis promoted to CTO of Globecast
Globecast has promoted Chris Pulis to Group Chief Technology Officer. In this role, Chris will … Read More
CES 2026: DirecTV Advertising enables programmatic access to out-of-home TV inventory
DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers … Read More
WGN to debut nightly political show ‘The Point’ hosted by Tahman Bradley
WGN will introduce a new nightly political program, “The Point,” beginning Jan. 26. The show … Read More
Latest version of the ‘CBS Evening News’ gets off to bumpy start with nods to its past
The latest iteration of the “CBS Evening News” built on its previously announced “classic” logo … Read More
CES 2026: Akta unveils AI-first video platform powered by Google Gemini
Akta announced new AI-powered capabilities for its video platform at CES 2026, including search and … Read More
CES 2026: Whale TV expands smart TV reach in Europe, Brazil and Australia
Whale TV has added five television brands — Aiwa, Blaupunkt, EFL, ONVO and JVC — … Read More
Subjective integrates Samba TV data to enhance CTV ad targeting
Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV … Read More
Industry Insights: How monetization models are being rebuilt for streaming-first audiences
As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are … Read More