Market Research Reports & Industry Analysis

Access the latest broadcast and media market intelligence including market research reports, industry surveys and key data analysis. The data provides insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

Midterm elections reshape media trust and news consumption habits

New data from CivicScience shows that local television news remains the most trusted source of information for Americans, even as confidence in broadcast networks and... Read more

Performance TV now leads ad spend, ties social as most effective channel

Gen Z reports high subscription fatigue despite maintaining multiple streaming services

Mediaocean finds orchestration challenges slowing adoption of AI in video advertising

FAST replaces cable for majority of cord-cutters, Roku data shows

Comcast Advertising survey finds AI use high, trust low among advertisers

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Live sports deliver top streaming growth moments in 2025, Ampere reports

Streaming gains in share of TV viewing in December, Nielsen reports

Broadcast still leads in NFL viewership despite streaming growth

Local broadcast stations generate $1.19 trillion in GDP, report finds

Hub study finds growing comfort with AI tools, but disclosure remains key for viewers

Smart TVs now primary streaming device in 61 percent of U.S. internet households

Younger viewers more willing to accept ads to save on streaming costs, Hub study finds

Broadcast industry under pressure amid AI shift and consolidation concerns, 2026 NCS survey finds

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