Market Research Reports & Industry Analysis

Access the latest market research reports and industry surveys, providing insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

More consumers define ‘TV’ by content relevance, not screens or formats

The definition of television is expanding as audiences increasingly consider content on social media and streaming platforms to be “TV,” according to Deloitte’s latest "Digital... Read more

Ad-supported and FAST streaming see strong growth, Comscore finds

Backblaze survey finds 95% of enterprises face surprise cloud storage fees

Streaming surpasses linear TV, now accounts for 60% of total viewing

NFL games lead broadcast and cable ratings during historic viewership increase

45% of U.S. internet households watch FAST services, Parks notes

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Public use of generative AI grows, but trust and comfort with news applications remain low

Majority of fans frustrated by splintered sports rights, new data shows

Advanced creative formats drive stronger results in connected TV advertising

Consumer video spending increases despite rising subscription costs

Broadcast and cable TV post first gains since April amid football season kickoff

Streaming accounts for 55.8% of Hispanic TV viewing, outpacing U.S. average

Streaming ads outperform traditional TV in relevance for diverse viewers, LG study finds

Younger viewers favor interactive TV tied to social media and shopping

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