Market Research Reports & Industry Analysis

Access the latest market research reports and industry surveys, providing insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

Live sports driving SVOD subscriber growth and retention

Live sports continue to play a significant role in streaming video-on-demand, according to Antenna’s Q4 2025 “State of Subscriptions” report focused on sports and streaming.... Read more

Study shows CTV home screen ads outperform skippable pre-roll formats

Creator ad spend growing four times faster than total media industry

90% of U.S. consumers open to short-form video on publisher sites

38% of U.S. internet households now subscribe to sports-specific streamers

AI subscription costs outpace streaming for many U.S. consumers

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Streaming services with ad-supported plans outpace ad-free tiers

Younger viewers prefer older shows and shift to YouTube for discovery

Broadcast TV grows viewership in October, fueled by football and fall dramas

Nearly 40% of viewers watch TV with sound off, raising measurement concerns

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Streaming services reach 91% of U.S. households, Parks Associates reports

One in three U.S. subscribers cut household costs to keep streaming

FAST channel volume grows 21% amid rising fragmentation

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