Market Research Reports & Industry Analysis

Access the latest market research reports and industry surveys, providing insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

Nearly half of subscription executives call direct marketing a ‘black hole,’ Bango survey

A new study from Bango found that nearly half of subscription-based businesses report diminishing returns from direct digital advertising, prompting a widespread shift toward indirect... Read more

Roku study shows consumers more open to shoppable TV
Sports programming sees highest growth rate on SVOD platforms
Gracenote analysis reveals limited metadata in CTV sports programming
Younger viewers more likely to churn from SVOD due to content and cost
YouTube sees 38% of users engaging with TV and film content