Market Research Reports & Industry Analysis

Access the latest market research reports and industry surveys, providing insights into trends, audience behavior and technology adoption in the broadcast and media industry. This category offers data-driven perspectives to inform business decisions and strategic planning.

Consumers cut back on streaming services with personalization preferences on the rise

Consumers are reducing the number of video services they use and cutting entertainment spending, according to TiVo’s Q4 2024 "Video Trends Report." The report, which... Read more

Majority of brands expect TV and streaming ad budgets to grow

Digital video projected to capture 60 percent of TV and video ad spend in 2025, IAB reports

Non-gaming content drives surge on new streaming platforms in Q1 2025

Local TV news salaries rise slightly, outpacing inflation

Sports fans welcome AI when it enhances live game coverage, Hub survey

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Bundling strategies expand streaming platforms’ reach and accessibility

March Madness boosts cable viewing, streaming continues upward trend

Nearly one-quarter of Gen Z now pays for social media subscriptions

Roku leads CTV operating systems with content discovery still a major headache

Advertiser Perceptions outlines media budget risks from April tariff policy

Horowitz survey finds drop in antenna use as streaming rises

Streaming services see high churn rates amid rising costs with Gen-Z, Millennials turning to creators

Bundles on the rise with average consumer managing over 5 subscriptions

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