Social Media Video Platforms

Digital video projected to capture 60 percent of TV and video ad spend in 2025, IAB reports

Digital video is projected to account for nearly 60 percent of all TV and video ad spending in 2025, according to the Interactive Advertising Bureau’s... Read more

Nearly one-quarter of Gen Z now pays for social media subscriptions
QVC launches 24 hour feed on TikTok
Social video overtakes traditional TV among Gen Z and millennials
Broadcasters balance speed vs quality in content creation
Broadcasters explore vertical video format to reach new audiences