New York City, New York

WNBC inaugurated its new set inside Studio 3B East at 30 Rockefeller Plaza on Wednesday, Nov. 3, 2023. Designed by Jack Morton Worldwide, the studio features a plethora of video walls following the ultra-modern aesthetic common among NBC-owned stations.

This move is part of a significant structural update at 30 Rock, splitting the larger Studio 3B into two smaller spaces, with the other half becoming the future home for Telemundo station WNJU.

The new WNBC set includes a dynamic anchor desk, a variety of LED video walls for versatile broadcasting and updated technology.