Music

April 16, 2015

Stephen Arnold relishes independence

After a wave of consolidation in the music industry, Stephen Arnold Music remains as one of the few independents, and they wear that like a badge of honor. For them, being independent allows a chance to work closer with news stations across the country, delivering a more refined and personal product. “Many of our clients […]

April 2, 2015

Stephen Arnold launches new morning show image campaign

Stephen Arnold Music has launched its second fully-produced promo package and image campaign. Dubbed “Waking Up My Day,” the promo package includes a catchy beat full of vocal hooks, with visuals to match. “Morning is when audiences need their local TV stations the most,” said Chad Cook of Stephen Arnold Music. “People’s morning routines go hand-in-glove with […]

March 20, 2015

‘The Journey’ delivers impact with over 100 stations airing

Created to commemorate Black History Month, “The Journey – 450 Years of the African-American Experience” was aired by over 100 stations across the country. Produced Mummy Cat Productions and Sam2, a joint venture between Stephen Arnold Music and Gordon Smith Creative, “Journey” scored ratings success in many markets. “The response to ‘Journey’ exceeded our expectations,” says Gordon […]

February 10, 2015

‘Simpsons’ parodies TV image campaigns

During Sunday’s “The Simpsons” on Fox, Springfield discovered their town anthem was not original to them. Former Mayor Hans Moleman purchased the beat from a traveling music salesman (too bad Lionel Hutz was retired from the show or he could have sold them the track just like the Monorail.). Using an upbeat tempo and interchangeable lyrics, the song […]

February 10, 2015

Hit House releases action music library, “Over Re:Action”

Custom music and sound design company, The Hit House has launched a new action music library, dubbed “OVER RE:ACTION.” The collection of bold, intensely dramatic cues includes 15 tracks. “We are thrilled to be introducing ‘OVER RE:ACTION’ into the market-place, because why settle just for a reaction, when you can get an ‘OVER RE:ACTION?” said […]

February 9, 2015

Warner/Chappell launches Artists Series with Peter Frampton

Warner/Chappell Production Music has launched a new collection of production music, dubbed the Artists Series, which will feature commercial recordings from well-known artists available for license. Peter Frampton’s “Hummingbird in a Box” will be the first offering. “We are thrilled to launch our new Artist Series collection with talented artist and good friend, Peter Frampton. ‘Hummingbird […]

January 29, 2015

Stephen Arnold Music recaps a busy 2014

Stephen Arnold Music enters 2015 after a busy year of high-profile projects and new business initiatives, such as SAM2. “The media and brand universe is evolving faster than ever,” said Stephen Arnold, president of Stephen Arnold Music. “Important developments in the way content is distributed and experienced are constantly presenting fresh challenges to creators. We’re providing an […]

January 28, 2015

Vote now in ‘Sound of Your Story’ contest

Voting has opened in Stephen Arnold’s “Sound of Your Story” contest, which is recognizing local stations’ creative work. Voting runs from January 26 – February 5, with the winner receiving an autographed Les Paul Gibson guitar. Vote online here.

January 23, 2015

Q&A: Inside Warner/Chappell’s acquisition of Gari

A talk with WC’s Randy Wachtler about recent changes at the company.

January 21, 2015

Chicago ABC goes with heavier beat for 7 p.m. news

WLS-TV, the ABC O&O in Chicago launched a new 7 p.m. newscast on Weigel Broadcasting’s independent WCIU-TV this week and along with it came a heavy hitting new open. For the new open, ABC 7 is using a cut with a decidedly heavier beat. The same announcer is used, though the “Chicago’s Number 1 News” […]