Weather Central adds Facebook, Twitter integration to product
Weather Central, one of the world’s largest weather graphics and data providers has announced that its 3D:LIVE offering will now include ways for forecasters to directly sends portions of their forecasts to social networking sites.
“Capturing and keeping the attention of today’s viewers requires that meteorologists extend themselves beyond the TV to reach people on their mobile phones and PCs,” said Bill Boss, vice president of product management and development for Weather Central. “With 3D:LIVE, posting to Twitter and Facebook becomes an integral part of their workflow rather than a separate cut, paste and revision process. Posts can be made in an instant, directly from the 3D:LIVE desktop.”
3D:LIVE enables meteorologists to quickly and easily personalize forecasts, graphics and alerts for distribution to their audience across the complete spectrum of broadcast, online and mobile communications mediums. Tight integration with the newsroom and production environment yields seamless workflow for operations of any size. Backed by the most trusted weather information data service, 3D:LIVE provides high resolution and precise, hyper-local forecasting for every point on the globe, the company says in a press release.