Stephen Arnold Music sonic brands ‘Golf Central’ for the Golf Channel
Over the past year, Stephen Arnold Music created new sonic brands for many of Golf Channel’s marque programs as they transitioned to HD, including “Golf Central”, its nightly news program.
For “Golf Central,” the directive was to create an emphatic opening theme for a show providing elite analysis of one of America’s most popular sports.
”This theme was a unique chance to evolve the music that’s associated with a particular sport,” said Stephen Arnold. ”The Golf Channel wanted a bigger sound with lots of energy to appeal to a young audience. In addition, they wanted a sonic logo — or mnemonic — with the potential to become a classic signature that people can immediately recognize and remember.”
For the project, SAM created four themes with guitar, bass, drums and subtle electronic elements.
”This wasn’t your standard twinkling-acoustic-piano approach to scoring for golf,” said Arnold. ”The Golf Channel is attracting an increasingly youthful demographic. As a result, this theme package presented Stephen Arnold Music with an opportunity to do the sonic branding that we excel at. Our experience at ‘branding the brands’ tells us what questions to ask before we get started, then allows us to interpret what the client tells us and finally assemble the perfect talent to execute the music.”
To hear a sample of the theme, visit Stephen Arnold Music.